Brand + Lifestyle Photography

What I’m Offering

There are two styles of branding photography that I offer - editorial brand imagery and lifestyle photography. While both styles can produce stunning, story-driven images, understanding the difference is crucial—especially if you’re a brand, business, or creative deciding which style best fits your needs.

Editorial Brand Imagery

Editorial Brand photography is about storytelling with a strong, often conceptual, narrative. These images are typically styled and curated with a specific artistic vision. The goal is to communicate a theme, mood, or message.

Perfect for founders, designers, and creatives who want to make a bold, artistic statement and position your brand as high-end, or conceptual.

Due to the unique nature of these shoots, each project is of a bespoke design, tailored to your needs. Enquire within to receive a customised quote.

Prices start from $3,500.

Lifestyle Brand Imagery

Lifestyle Brand photography is more relaxed, candid, and focused on capturing people in natural, everyday moments. Instead of dramatic styling or complex concepts, lifestyle imagery is meant to feel authentic and relatable.

Suited for Founders, Designers, and Creatives who want to connect with their audience on a personal level, emphasising relatability, authenticity, and everyday storytelling.

Due to the unique nature of these shoots, each project is of a bespoke design, tailored to your needs. Enquire within to receive a customised quote.

Prices start from $1,500.

A closer look at
Editorial Brand Imagery

What is it?

Editorial Photography aims to tell a story or portray a concept through a series of high quality, well composed, still images. Every image is a piece of a larger narrative that unfolds over time, encouraging an audience to follow along.

It’s Superpower

Editorial photography blends art and marketing. The motive, therefore, is not to sell but rather evoke specific feelings and actions from its viewers. A powerful tool to shape public perception of a brand, its values, and the lifestyle it promotes, over isolated promotional shots.

Who’s it for?

Founders, Designers, and Creatives often need photography that feels more expressive than conventional business content. Whether to introduce a new product, highlight a feature, or to tell a brand's story - editorial photography is purpose-driven storytelling.

Why Choose Editorial?

No longer just a service publishers buy, modern brands recognise it’s the obvious option to strengthen brand recognition, maintain consistency through style, colour palette, and mood, and to engage an audience. Editorial photography earns trust, and trust is measurable.

A closer look at
Lifestyle Brand Imagery

What is it?

Lifestyle Photography sits between pure product photography and traditional

It’s Superpower

Editorial photography blends art and marketing. The motive, therefore, is not to sell but rather evoke specific feelings and actions from its viewers. A powerful tool to shape public perception of a brand, its values, and the lifestyle it promotes, over isolated promotional shots.

Who’s it for?

Founders, Designers, and Creatives often need photography that feels more expressive than conventional business content. Whether to introduce a new product, highlight a feature, or to tell a brand's story - editorial photography is purpose-driven storytelling.

Why Choose Editorial?

No longer just a service publishers buy, modern brands recognise it’s the obvious option to strengthen brand recognition, maintain consistency through style, colour palette, and mood, and to engage an audience. Editorial photography earns trust, and trust is measurable.

  • "I was absolutely blown away by her work and instantly knew she was the perfect photographer for us".

    Kasy McDonald

  • "You can always rely on Daina to work collaboratively and brings such a calm, generous, and easy going vibe that instantly puts you at ease."

    Abby Herrick

  • "The Photos are beautiful and you are a bloody delight! Looking forward to working with you again in the future".

    Sarah Radley

The Process

An editorial brand shoot aims to tell a story or portray a concept. Its purpose-driven storytelling. Vision, lighting, location, mood, aesthetic, styling, creative team, and talent form the foundation, turning an initial idea into a cohesive, considered set of images. The process is what separates editorial photography from a standard promotional shoot.

1.

Story Development

Identifying the concept or emotion behind the shoot and shaping it into clear artistic direction.

2.

Mood Board Creation

A shared reference for aesthetic, wardrobe, hair, make-up, location, styling, and lighting.

3.

Talent Casting

A model suited to the vision, or real people where authenticity better serves the story

4.

Location Selection

Studio or on location? Chosen to best support the story being told.

5.

Styling

Wardrobe, mood, hair, set design, and props, layered to bring the concept to life.

6.

Shoot Day

Every detail confirmed in advance, so the day runs smoothly and stays on story.

7.

Gallery Delivery

Galleries sent within 3-6 weeks determined by the scale of the project.